LOOSE DIAMONDS / Best Value

How to buy a beautiful diamond solitaire for the lowest cost:
Every Color and Clarity grade in our Best Value Collection is guaranteed to be an Excellent Cut diamond. The true beauty of a diamond comes from its brilliance and fire, and it is the Cut that determines this.

In a side by side comparison, a less expensive diamond of Excellent Cut grade will far outshine a diamond of higher Color and Clarity with a Poor, Fair or Good Cut grade. For example, a D-color, Flawless Diamond with a Poor Cut grade is rare and expensive, but it will also appear dull and lifeless.

Excellent Cuts represent the top 5% of all diamonds made, and they will release a dazzling shower of brilliance, scintillation and fire to the eye. The majority of diamonds sold to the public fall into the Poor, Fair or Good Cut grades.
Read more about how to buy a beautiful diamond at the lowest cost

Cut: the secret of a brighter diamond

While Color and Clarity affect the price of a diamond, it is the Cut that breathes life, brilliance and fire into a diamond.

We sell only Excellent and Ideal Cut diamonds. They cost more to cut, but they display a blazing shower of white light and prismatic color highlights to the viewer's eye.

There is only one way to experience the superior performance of light in an Excellent Cut diamond: you must view it for yourself.

Over 85% of all jewelry stores sell only Fair and Poor Cuts in order to make a larger profit, and most people have never seen an Excellent or Ideal Cut diamond.

We invite you to try our 30 day No Risk test for yourself: buy any diamond from our website and compare it side by side with a diamond of similar price

. . . more about diamond cut and our risk free buying policy

About Diamond Clarity

Clarity has a great deal of affect on the cost of a diamond, but only a small affect on the beauty and brilliance of a diamond.

The major consideration in choosing your diamond Clarity is to gain a price advantage by buying an I1 or I2 diamond (which will show visible inclusions), or to pay a little more for a diamond that is Eye Clean, rated SI or above (which shows no inclusion visibe to the naked eye).

We sell diamonds above SI, but the only way to see the Clarity difference is under magnification of 10X or more.

. . . more about choosing your Diamond Clarity

About Diamond Color

Color has no affect at all on the brilliance of a diamond, but the whiter shades carry a higher price tag.

The divisions on the GIA Color Grading Scale are very minute, and most people would not notice a yellow tinge until the diamond was at or below K on the Color Scale. Even a trained professional would have trouble discerning the difference between an H Color diamond and an F Color diamond after it is mounted.

. . . more about choosing your Diamond Color


Read our advice on how to choose your diamond stud earring Quality and Size